visual design
by veronica privo
I am passionate about translating my clients' ideas into visually striking and powerful designs. I believe this is an essential part of any successful business strategy, and take pride in my ability to create designs that effectively convey a message and leave a lasting impact. My services include everything from brand development and logo design, to marketing materials, social media graphics and website design. No matter what your needs may be, I am committed to providing you with unparalleled customer service and exceptional work.
brand identity
building a brand is more than just a logo. i had the pleasure of working with the founders of hooch booch, an organic hard kombucha company based in queens, new york. we designed a brand identity, logos, packaging design, and overall look and feel for social media. the product is created by two women, in small batches. i wanted to invoke a fun, young, diy and feminine aesthetic to pay homage to these lady’s amazing company culture. the color scheme hints at the unique flavor combinations the creators pride themselves on, along with a little desert vibes as we envisioned the product being enjoyed at a fun outdoor event or anywhere out in nature.
rebranding concept
kaphiy is the indiginous quechua word for coffee. after traveling in peru for 6 months, i was inspired by the rich colors, history and lifestyle of the andes. working with a friend, we thought about what was important (coffee is always important!) and how we could celebrate the history of peru with a contemporary branding and package design concept for one of peru’s biggest exports. i wanted to draw inspiration from the incredible textiles and patterns that have been used in the region for centuries, while also creating a bright and fun revamp of the bland packaging typical to what you might see in peruvian grocery stores.
social media, website & branding
velvet brooklyn is a cafe in williamsburg, brooklyn. the inside is warm, cozy & sophisticated. the warm color scheme and overall vibe is based on the gorgeous interior design of the space; it calls to the menu which features wine, whiskey, coffee, and cigars. i curate content for social media, designed and monitor the website, and handle digital marketing tools such as google ads, analytics, yelp ads, and email blasts. i’m pleased to have single-handedly created an accurate digital portrayal of the venue and friendly interaction with clients while staying true to the brand’s identity.
